Give your AI film something worth hearing
For an AI brand film, I would choose the few sounds that explain an action before choosing a music track. A latch can invite us inside; a cup touching a table can make a cut feel physical. Agree where those moments happen, then test the finished mix on the screen and speaker people will actually use.

A door opens before the story explains itself
Imagine a small ceramics workshop opening for the morning. This is an invented exercise, not a customer case. In twelve seconds we see the door handle turn, a cup settle on a workbench and the room ready for its first visitor. There is no narrator. The picture already tells us where we are; the sound can make the invitation feel close.
I would first ask what deserves attention. Perhaps the latch matters because the shop has been closed. The cup matters because somebody has made a place for us. A loud effect on every cut would treat both moments as decoration. Choosing two audible events gives the editor a clearer job than asking for a more cinematic soundtrack.
Write a cue sheet in ordinary words
A cue sheet is simply a short list of what we should hear and when. Write a visible action next to each sound. If you cannot point to an action or explain an emotional purpose, try leaving that sound out of the first version. You can always bring it back after listening.
For our imaginary workshop, I would keep the street gently present at the door and let it recede as we enter. The latch clicks around the turn of the handle. The cup has one small contact sound when it meets the bench. These are suggestions for this story, not a recipe requiring three layers in every film.
| Picture | Sound decision | Check against the cut |
|---|---|---|
| Door opens, around 2 s | A small latch click; outside air remains soft | Does the click belong to the handle movement? |
| Cup meets the bench, around 6 s | A short ceramic contact | Does it sound like a cup rather than a heavy impact? |
| Room holds, 9–12 s | Leave space for the final invitation | Can we understand the ending without a musical hit? |
Three useful notes for the sound editor
Use the buttons or the left and right arrow keys to follow the sequence.
Scene 1 / 3
Describe the object
“A light ceramic cup” tells us more than “add impact”.
Move a sound and notice what changes
The workshop below uses simple synthesised sounds and a visual timing ruler. It does not play an AI film, record your microphone or reproduce a real door or cup. Move the effects earlier or later, then start the sketch. Listen at a comfortable volume. The marks at two and six seconds represent the visible actions.
An early sound can suggest something happening just before we see it. A late contact can make an object feel detached from its picture. Neither is automatically wrong: a dream sequence may want that separation. A product demonstration usually needs the relationship to be easier to read. The worksheet is there to make that decision discussable, not to certify synchronisation.
Keep the sound that works, separate what needs changing
Some AI video workflows generate sound with the picture; others add it afterwards. Runway documents this distinction, but a feature list cannot tell us whether one particular result fits a film. I would listen to the candidate clip before deciding to keep, replace or rebuild its audio.
If the generated atmosphere feels right but one contact is wrong, regenerating the whole picture may be an expensive way to solve a small problem. Ask whether the troublesome event can be edited separately. If everything is baked into one track, a precise revision may require rebuilding more than expected. That is worth discussing before agreeing the delivery.
| Approach | Useful when | Question before committing |
|---|---|---|
| Keep generated audio | The timing and character already fit | Can the unwanted event be removed without hurting the rest? |
| Build separate effects | A product action needs a specific contact or movement | Who chooses, synchronises and reviews each important cue? |
| Commission a complete sound pass | Several scenes need a coherent acoustic world | What review mix and editable elements are included? |
Review the film with three different questions
First watch normally and describe the moment you remember. Then listen without looking: does the sound suggest the intended place, or an unrelated kind of film? Finally mute it. The offer, action and next step should still be understandable from the picture and any necessary text. These passes answer different questions; none replaces the others.
A small phone speaker may make a subtle low sound disappear. Turning the whole mix up can make a sharp click unpleasant without helping the missing detail. I would send the editor a precise observation about the same exported version and playback device, then compare the revision at a similar comfortable listening level.
- Name the version, time and device when giving feedback
- Check that essential words remain easy to understand if speech is added
- Listen through a cut for abrupt atmosphere changes
- Check the beginning and ending for unwanted audio tails
- Keep a sound-off version of the message readable
Agree the listening result before the final export
For a conversation with SOLONSKY Films, bring the current picture, the place where people will watch and two or three moments that must feel right. You do not need to name audio plugins. “The cup should feel light, and the room should stay quiet enough to hear it” is a useful production note.
Ask what can be changed after approval: the music, individual effects, voice and their timing. If you need future language versions, establish which elements remain separate. Record the source and permitted use of each chosen asset with the delivery; a pleasant preview alone does not settle where a track may be used. The exact scope and any specialist checks belong in the project agreement.
The finished film may need very little sound. For this workshop I would approve the latch, the cup and the room before deciding whether music adds anything. That leaves a simple final question: does the soundtrack help us enter this particular place? If the answer is yes, it has done useful work.
Watch an authored AI film
An authored film from SOLONSKY Films. It illustrates the storytelling approach.
The video provider connects only when you press play. Watch on YouTube.
Questions
Do AI brand films always need music?
No. In the invented workshop example, two physical sounds and a quiet room may carry the invitation. Compare a version with and without music before deciding.
Can I keep the audio generated with a video?
Yes, if it fits the actual cut and the required use. Listen for unwanted events and ask what remains separately editable before approving it.
Does the interactive sketch create a finished soundtrack?
No. It is a local timing exercise with simple synthesised cues. Download the note and use it to discuss a real sound edit.
Technical sources
- Runway: video and sound workflowsFirst-party explanation of native audio and adding audio afterwards, checked 17 October 2026
- StudioBinder: sound design for filmCreator-owned lesson collection for further listening; examples are separate from our invented workshop